Shopify has great SEO and marketing features. Your website will be easily found on all major search engines such as Google, Bing and Yahoo thanks to the built-in Search Engine Optimization (SEO) tools. While the SEO settings are automatic, you can set up your own target keywords, URLs, and more by going to each product's page.
If you really want to personalize your store even more, you can change the title, title, and meta tags in the interface. All URLs are also optimized for SEO. Shopify has worked with Google to provide you with ad funds for your new AdWords account from time to time. We wouldn't choose to buy based on which ecommerce platform offers me money to advertise on Google, but it's a great bonus.
Shopify has developed a discount coupon generator to help you promote your products on various social networks. Your marketing game is in safe hands with Shopify, which offers options to sell on Twitter, Facebook, and Pinterest. Instagram product tagging has also been implemented by Shopify, allowing you to link directly to your product page.
Finally, the email collection form is relatively simple. While it gets the job done and interacts with all major email providers, many ecommerce firms prefer to look to the app store for a more suitable add-on.
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